26 Sep '13, 12pm

Can 2014 Cadillac ELR Electric Car Rescue GM's Luxury Brand In California?

Can 2014 Cadillac ELR Electric Car Rescue GM's Luxury Brand In California?

By Stephen Edelstein Sep 26, 2013 Share on Facebook Share on Twitter Share on Google+ 2014 Cadillac ELR Enlarge Photo The 2014 Cadillac ELR is a new kind of car for the brand, but will it bring in new buyers? U.S. luxury brands have been struggling in California , WardsAuto reports, but the ELR's plug-in powertrain and attractive packaging could make a difference. According to the report, Cadillac accounted for only 0.8 percent of new registrations in California in June, up from 0.68 percent at the same time last year. Despite improved models like the ATS and CTS , Californians still tend to think of Cadillacs as crude land yachts, Wards says. Can the ELR change their minds? Cadillac's first plug-in car is based on the Chevrolet Volt; it's powered by the same 16.5-kilowatt-hour lithium-ion battery pack, electric motor, and 1.4-liter four-cylinder gasoline range extender. H...

Full article: http://www.greencarreports.com/news/1087183_can-2014-cadi...

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