26 Sep '13, 12am

Spend some time watching the BMW i3 get made

Spend some time watching the BMW i3 get made

In the mid-1990s, David Foster Wallace wrote Infinite Jest , a massive, 900+ page book that challenges readers to this day . Completing the book is a wonderful reward for the literature lovers who do slog through the book and all its 100 pages of footnotes, but it's not an easy task. We were reminded of this challenge when we came across a series of lengthy videos showing how the BMW i3 is made. The images are clear and pretty, but there is very little narration or on-screen graphics to tell us what is going on. It's most certainly not exciting video we've ever seen – or even close to it – but there is a mesmerizing quality to watching the people and robots (mostly robots, which makes sense) build these cars. BMW started i3 production earlier this month. All told, the four clips on YouTube add up to 75 minutes (we'll admit to not watching every second) of detail shots of t...

Full article: http://green.autoblog.com/2013/09/25/spend-some-time-watc...

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