25 Sep '13, 3pm

2013 Toyota RAV4 EV Ads: Narrow Focus To Reach Electric-Car Buyers

By Stephen Edelstein 397 views Sep 25, 2013 Share on Facebook Share on Twitter Share on Google+ 2012 Toyota RAV4 EV, Newport Beach, California, July 2012 Enlarge Photo Toyota is using a new type of advertising to sell its RAV4 EV electric crossover. The Japanese car maker is narrowing its focus by targeting customers identified as early adopters in Los Angeles, San Francisco, and San Diego, where the RAV4 EV is sold, Bloomberg reports. A new targeted advertising system developed by DirecTV will help Toyota reach this narrow slice of potential customers. Called dynamic advertising, it uses data acquired from marketing firms, as well as identifying information from credit cards and other sources. The information is then used to learn more about a customer, including his or her buying preferences. In a phone interview with Bloomberg, Toyota national media marketing manager Di...

Full article: http://www.greencarreports.com/news/1087157_2013-toyota-r...

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