23 Sep '13, 7pm

Five Reasons Mainstream Automakers Are Scared of Tesla

Five Reasons Mainstream Automakers Are Scared of Tesla

Historically, there has been little love lost between established automakers and Tesla Motors. When Tesla was a little-known startup company, the big-name brands, like General Motors and Nissan, saw Tesla as a curiosity—or a loud annoying pest. Tesla is in the driver's seat for the entire electric car market. Fast forward to today, and Tesla’s widely publicized successes have forced the same automakers to rethink their evaluation of the Californian company, which has set the benchmark for the industry, and established key targets for affordable, longer-range plug-in cars. Even GM, which currently produces the range-extended Chevrolet Volt and all-electric Chevrolet Spark, promised last week it would bring a 200-mile EV to market , specifically to compete against Tesla—a turnaround for CEO Dan Akerson, who was previously skeptical about pure EVs. Tesla has become nearly syn...

Full article: http://www.plugincars.com/five-reasons-mainstream-automak...

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