Nissan's Electric Car Ambitions Focus on LEAF

Nissan's Electric Car Ambitions Focus on LEAF

The Nissan LEAF made a turnaround in 2013. But how far can it go? Nine months ago—with Nissan not even reaching the halfway mark of its 2012 sales target of 20,000 LEAF sales—the company took a series of measures, including: a lower-priced domestically-produced model; a good lease deal; and a new advertising campaign. At the end of July, LEAF sales for 2013 reached 11,702 units. That’s a 230 percent increase over the same period in 2013. Ensuring that the LEAF continues to sell well is the immediate focus of Nissan’s EV strategy. “The LEAF is the foundation,” Billy Hayes, vice president of global LEAF sales, told PluginCars.com. “We have to make the LEAF a success before anything else.” Longer term, Nissan will expand its pure electric offerings into other segments. But that is not the current priority. A uptick in LEAF sales beginning in March of this year was the result ...

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