26 Aug '13, 12pm

BMW i Genius Used To Launch BMW i

BMW i Genius Used To Launch BMW i

BMW is employing artificial intelligence, which it calls BMW i Genius, to promote its new electric cars through an automated information service for UK customers. “BMW i Genius” uses specially developed software to interact with potential customers in a live question and answer format that works on a mobile platform. According to BMW, users simply text in a question relating to BMW i and the BMW i Genius system will instantly respond with a detailed and helpful answer. The adaptive system is capable of interpreting words, the context of those words and the sentiment behind each question in order to respond. Subsequent questions can be asked allowing an informative, real-time conversation. The system was developed by London Brand Management, in a partnership facilitated by a business accelerator program based in London’s Tech City called The Bakery and media agency Vizeum. ...

Full article: http://www.hybridcars.com/bmw-i-genius-used-to-launch-bmw-i/

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