28 Jul '13, 12am
Want Your Money to Support Your Cause? Don’t Boycott, Buycott!
Everyone worth their oxygen has a cause these days. Whether that cause is free expression, clean energy, organic foods, or campaigning against gun violence, though, it’s hard to make your dollars work for that cause when you’re, let’s say, “shopping at the supermarket”. Will buying “Brand X” toilet paper fund a bunch of homophobic nonsense? Will picking up a bottle of milk from “Brand Y” funnel money to the morally reprehensible Koch suckers brothers and the rest of the awful, Tea Party weirdos ? Will buying “Brand Z” pasta help fund the proliferation of GMOs ? While I was at the Further With Ford conference last month, I learned that buying Coca-Cola products helps fund research into things like the renewable-materials PlantBottle , but not everyone gets to go to trend conferences and rub elbows with industry big-wigs. That’s what Buycott is for.