30 May '13, 4pm

2013 Toyota Prius Plug-in Challenge Raises Funds For Philanthropy #car #green

2013 Toyota Prius Plug-in Challenge Raises Funds For Philanthropy #car #green

On the one hand, this seems like a great opportunity for Toyota to do a little good while raising awareness of the Prius Plug-In -- especially among the Prius brand's base of socially aware consumers. And apart from fuel costs, the Challenge gives participating nonprofits free use of a new car for a full month, theoretically enhancing their ability to do work in their communities.

Full article: http://www.greencarreports.com/news/1084485_2013-toyota-p...

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