30 Apr '13, 4pm

Report: Wheego's low-key route to success includes new electric SUV

Report: Wheego's low-key route to success includes new electric SUV

is light years away from the always-in-the-news Tesla Motors or the Congressional darlings Fisker Automotive . Despite the lack of attention, Wheego manages to keep on plugging away, adding new dealers and making it past regulatory hurdles. This low-key route is entirely by design. Wheego CEO Mike McQuary recently told Plug In Cars that the key has been to not overestimate demand for the LiFe EV, a small two-seater from an unknown company. "We've always had a realistic expectation of what the market will be. We build a batch of cars and we sell them," he said. The biggest group of consumers has turned out to retirees, McQuary told PIC. Building on its small but stable base, Wheego is planning expanding its line-up to include an electric SUV at some point in the next year. Like the LiFe, this new model will use a body made in China along with US components. The expected pri...

Full article: http://green.autoblog.com/2013/04/30/wheegos-low-key-rout...

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