30 Mar '13, 7pm

Contest: Ford Puts up $50K for Apps That Track Fuel Economy

Contest: Ford Puts up $50K for Apps That Track Fuel Economy

The contest, which launches this summer, focuses on using ECU data to create apps that help improve and/or track fuel efficiency. According to Facebook’s Global Head of Automotive Doug Frisbie, “fuel economy matters more to consumers than the car’s price by a factor of 10″ (according to Mashable). Frisbie and joined Ford VP of Global Marketing, Jim Farley, Jr., on stage for panel discussion to talk about the broader possibilities of tracking automotive data using smartphones.

Full article: http://gas2.org/2013/03/30/ford-puts-up-50k-for-apps-that...

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$50,000 For A Good Fuel Economy App, Courtesy Ford

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