21 Mar '13, 12am

BMW's Herbert Diess: i3 plug-in launch is "revolutionizing," driving is "just great fun"

BMW's Herbert Diess: i3 plug-in launch is "revolutionizing," driving is "just great fun"

On top of different ways to use a vehicle, BMW is planning new ways to promote the i3. "We think we have a very different approach, and you see it in the product. It's a very comprehensive approach that includes not only bringing the car to the market but also revolutionizing the way we are marketing the car. We will offer the car with additional services that are required so, for instance, you can get access to renewable energy, if you want, in several areas worldwide." When the i3 is released, BMW will offer up a suite of smartphone apps and mobile ways to see the car's charging state, the temperature, where the car is, how far you can go on the current charge. While not unique in the era of connected vehicles, this is new for a mass-market BMW. "We will accompany the car with many internet-based services where you get much more information than you expect with your norm...

Full article: http://green.autoblog.com/2013/03/20/bmws-herbert-diess-i...

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