19 Mar '13, 12am

Ford COO Mark Fields: electrified vehicles could be up to 25% of sales by 2020

Ford COO Mark Fields: electrified vehicles could be up to 25% of sales by 2020

: The real positive is that we have a single national standard vs. individual states making their own standards. You can imagine the cost that would be involved with that. Our approach is, "The power of choice" [among] EcoBoost engines, plug-in hybrids, conventional hybrids and battery-electric vehicles. We'll continue to evaluate customer demand in conjunction with the government agencies, and there's a mid-term review in 2017. Electrified vehicles will be a big part of meeting those standards, but we have to make sure there is consumer demand to help us do that. ABG : You also have a California ZEV mandate, and other states will follow. MF : It's a process of our overall support of higher fuel economy, and also a process where we will have continual dialogue with the relevant government agencies to make sure that it's right for consumers and affordable for both consumers...

Full article: http://green.autoblog.com/2013/03/18/ford-coo-mark-fields...

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