28 Jul '11, 8pm

Toyota named "World's Greenest Brand" by Interbrand

Toyota named "World's Greenest Brand" by Interbrand

TOYOTA NAMED "WORLD'S GREENEST BRAND" Number one ranking in new Interbrand report Toyota is the world's greenest brand, according to a new global survey from the international brand consultancy Interbrand. The first Best Global Green Brands, published this week, takes into account environmental performance coupled with public perception of a brand's environmental sustainability – its "green profile" – to produce a Green Performance Score. Based on data collected from the world's leading markets, including the UK, France, Germany, Italy, USA, Japan, Brazil and India, the report gives Toyota a top score of 64.19 points, ahead of 3M in second place. The Interbrand report says that Toyota is "a leading example of making the environment a core management priority, while also engaging in a meaningful way with audiences around the world". Toyota's market-leading development of fu...

Full article: http://green.autoblog.com/2011/07/28/toyota-named-worlds-...

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Toyota Tops Global Green Brands Ranking

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Global Green Brands 2011: Toyota tops the list

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celsias.com 31 Jul '11, 9am

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