22 Jul '11, 6pm

A base plug-in Prius hybrid for under $27,000?: Plug-in Prius ready to launch in early 2012 As the Toyota Prius

A base plug-in Prius hybrid for under $27,000?: Plug-in Prius ready to launch in early 2012 As the Toyota Prius

A base plug-in Prius hybrid for under $27,000? 20,000 sales for 2012? Plug-in Prius ready to launch in early 2012 As the Toyota Prius plug-in hybrid heads towards its early 2012 launch, Toyota is claiming that the company should sell at least 16,000 – 17,000 plug-ins the first year. However, Toyota will “deliver to whatever level the market wants.” More interesting news; however, is the plug-in Prius pricing story. Bloomberg reports, “Toyota expects the plug-in Prius to sell for $3,000 to $5,000 more than a standard version, which starts at $23,520, said Jana Hartline, a company spokeswoman.” Of course, Toyota might add a number of high tech amenities that will drive up the price of a base plug-in Prius, a common practice in the alternative vehicle market. Still, if the plug-in Prius could reach the market priced at $26,520, it could be a big hit in places like California....

Full article: http://www.hybridcarblog.com/a-base-plug-in-prius-hybrid-...

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