23 Feb '13, 2pm

Rinspeed microMAX Revealed, Still Stupid (w/ video)

Rinspeed microMAX Revealed, Still Stupid (w/ video)

That, dear friends, is a Toyota Scion TC coupe. It’s a front-wheel drive coupe with narrow windows, low-slung bucket seats, decent power, no internet connectivity, and lots of performance and appearance add-ons – from stereo goodies to superchargers – readily available at their local Toyota Scion dealer. Scion’s mission is to reach young buyers, and they are absolutely killing it with the Scion TC – with more than 50% of its buyers being in the coveted 16-35 “Generation Y” demographic . Keep in mind, this number does not include “Baby Boomer” parents and grandparents buying these cars as graduation or birthday presents to be driven by their kids – so the number of TCs actually being driven by Gen Y is undoubtedly a lot higher than even that 50% figure.

Full article: http://gas2.org/2013/02/23/rinspeed-micromax-revealed-ahe...

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