08 Feb '13, 6pm

Exclusive: Henrik Fisker: too many pure electric car models; Karma production re-starting "soon"

on the ropes? Listening to cofounder and executive chairman Henrik Fisker speak at the Economic Club of Chicago luncheon at the Chicago Auto Show this week, you certainly wouldn't think so. In an overwhelmingly optimistic speech, Fisker described his company's ethos and plan to sell green cars around the world. He wasn't all sunshine and rainbows, though, as he talked about his company to the assembled ECC members and media. Fisker said that the company's first (and thus far only) model, the Karma , was specifically designed to not look like any other luxury vehicle on the market. He admits this choice both limits the appeal and makes a statement, thereby attracting a specific type of buyer. "[The style] means you're going to have a smaller market, because you appeal to people who dare to be different, who dare to show that they are buying a new type of brand, a new type o...

Full article: http://green.autoblog.com/2013/02/08/henrik-fisker-karma-...

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Henrik Fisker says there will be too many pure ...

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on the ropes? Listening to cofounder and executive chairman Henrik Fisker speak at the Economic Club of Chicago luncheon a...

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