06 Dec '17, 10am

Formula E extends partnership with BMW i

After nearly four years of working hand-in-hand with the FIA Formula E Championship, BMW’s plug-in i brand today announced an extension of its partnership as Formula E’s official vehicle partner. With a relationship that dates back to the earliest memories of Formula E – all the way back to the series’ first race in Beijing in 2014 – BMW “believed in this project from the very beginning,” said Formula E’s Founder and CEO Alejandro Agag. “It’s a legendary brand in the world of sports and in the car industry and soon we will also have them in the pit lane trying to win.” Having launched its futuristic hybrid i8 sportscar and all-electric i3 city car in 2013, “it was almost a logical step for us to get involved in Formula E with BMW i in 2014, said Jörg Reimann, Vice President BMW Brand Experience. “Formula E is breaking new ground in motorsport in many ways, just as BMW i do...

Full article: https://electriccarsreport.com/2017/12/formula-e-extends-...

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