13 Nov '17, 11am

News: Odds for auto startups are incredibly high; can Tesla beat them?

John Voelcker Nov 9, 2017 Follow John Add to circle Tesla Motors, Palo Alto, California Enlarge Photo But low-volume sales of specialized cars aren't necessarily impossible. A dozen or more makers of high-performance, low-volume supercars exist across Europe, Asia, and North America, usually selling 2,500 cars a year or fewer at prices high enough that the companies can break even by largely hand-building them. It's the challenges of truly high-volume production—including Tesla's goal of emerging into the ranks of makers that globally sell hundreds of thousands of cars a year—where the tooling and manufacturing costs become gigantic. Automotive News quoted Brett Smith, assistant director of the manufacturing, engineering and technology group at the Center for Automotive Research, at some length on the scale issues. The dividing line, he suggested, is around 10,000 vehicles...

Full article: https://www.greencarreports.com/news/1113702_odds-for-aut...

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Odds for auto startups are incredibly high; can...

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