08 Sep '17, 3pm

News: New 'EVs are better' ads: how electric-car marketing should be done (exclusive)

John Voelcker Sep 8, 2017 Follow John Add to circle People buy electric cars for many different reasons, only one of which is the environment. Others include their quieter, smoother performance; the immediate torque; the desire to have the very newest and most advanced technology; and the lifetime cost savings. These diverse motivations apparently pose a huge challenge to the best marketing minds in the automotive business. DON'T MISS: Marketing Electric Cars As 'Medicine' = Fail, Movie Producer Says (May 2012) From the notorious "Volt dance" to Nissan's memorable polar-bear hugging an early Leaf owner, much of the marketing for electric cars has been focused on their benefits for the environment. While accurate, carmakers won't sell a lot of cars by peddling them as a public service. Or as movie producer Dean Devlin memorably suggested more than five years ago, any advert...

Full article: http://www.greencarreports.com/news/1112564_new-evs-are-b...

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New 'EVs are better' ads: how electric-car mark...

greencarreports.com 08 Sep '17, 2pm

John Voelcker Sep 8, 2017 Follow John Add to circle People buy electric cars for many different reasons, only one of which...

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ninewest.com 08 Sep '17, 2pm

Get up to 40% off offer is valid between 9/06/2017 12:00AM EST and 9/11/2017 11:59PM EST or while supplies last at www.nin...

USA Fully Electric Car Sales Up 82% In 2017

USA Fully Electric Car Sales Up 82% In 2017

cleantechnica.com 09 Sep '17, 12pm

If you look at the January through August stats, the Model S is crushing it (despite its high price tag, which hints at ho...

USA Fully Electric Car Sales Up 47% In 2017 say...

greenlivingguy.com 10 Sep '17, 3am

The Green Living Guy, Seth Leitman is a green living expert, celebrity and Editor of the McGraw-Hill, TAB Green Guru Guide...

Well done @SethAJones

Well done @SethAJones

golfdom.com 12 Sep '17, 2pm

Less turf + better turf = better for golf By Seth Jones | September 11, 2017 0 Comments Jared Milner, superintendent at Me...

BMW releases a sportier i3 electric car

inhabitat.com 09 Sep '17, 12pm

Some of the other upgrades include an 11 millimeter lower ride height, a wider track and 20-inch wheels that are a half-in...

It's National Drive Electric Week! Check out our webinar on affordable used #EVs:

It's National Drive Electric Week! Check out ou...

fresh-energy.org 13 Sep '17, 12am

September 9 – 10 | The Energy Fair Fresh Energy experts will be leading three workshops and Executive Director Michael Nob...

New York’s Hudson Valley Revs Up for Electric V...

greenlivingguy.com 09 Sep '17, 7am

The Green Living Guy, Seth Leitman is a green living expert, celebrity and Editor of the McGraw-Hill, TAB Green Guru Guide...

Did you know that #ElectricVehicles have lower maintenance costs? #DriveElectricWeek

Did you know that #ElectricVehicles have lower ...

plugincars.com 12 Sep '17, 3pm

It’s easy enough to pinpoint the MSRP for a car, but most calculations use the lowest base price, rather than what most pe...

In case you missed it, #Nissan Unveils Second-G...

plugincars.com 13 Sep '17, 9pm

Nissan debuted the second-generation LEAF on Tuesday night. The new version of the world’s best-selling all-electric car w...

Jaguar gives "the most beautiful car ever made" an electric upgrade

Jaguar gives "the most beautiful car ever made"...

inhabitat.com 11 Sep '17, 11am

Even with the new electric powertrain and its components, Jaguar managed to cut 100 pounds from the original car’s weight....

Google is testing ads in local business knowled...

searchengineland.com 09 Sep '17, 9am

Google is testing more ad opportunities in knowledge panels. In this case, it’s testing ads on panels for local businesses...

Hakko FX-901: Better than TS-100?

hackaday.com 12 Sep '17, 3pm

You’ve surely seen the TS-100 soldering iron. It has an OLED display, an ARM processor, and will run with an external batt...

Digital Marketing Executive | GoPaktor

startupjobs.asia 07 Sep '17, 9am

Paktor was founded with the mission of connecting singles in Asia through technology- enabled platforms. Since its foundin...

Plug-in electric car sales in Canada, Aug 2017: Chevy Volt's 50th win

Plug-in electric car sales in Canada, Aug 2017:...

greencarreports.com 11 Sep '17, 1pm

Matthew Klippenstein Sep 11, 2017 2018 Chevrolet Volt Enlarge Photo The Chevrolet Volt won its 17th straight Canadian plug...