08 Sep '17, 2pm

New 'EVs are better' ads: how electric-car marketing should be done (exclusive)

John Voelcker Sep 8, 2017 Follow John Add to circle People buy electric cars for many different reasons, only one of which is the environment. Others include their quieter, smoother performance; the immediate torque; the desire to have the very newest and most advanced technology; and the lifetime cost savings. These diverse motivations apparently pose a huge challenge to the best marketing minds in the automotive business. DON'T MISS: Marketing Electric Cars As 'Medicine' = Fail, Movie Producer Says (May 2012) From the notorious "Volt dance" to Nissan's memorable polar-bear hugging an early Leaf owner, much of the marketing for electric cars has been focused on their benefits for the environment. While accurate, carmakers won't sell a lot of cars by peddling them as a public service. Or as movie producer Dean Devlin memorably suggested more than five years ago, any advert...

Full article: http://www.greencarreports.com/news/1112564_new-evs-are-b...

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greencarreports.com 08 Sep '17, 3pm

John Voelcker Sep 8, 2017 Follow John Add to circle People buy electric cars for many different reasons, only one of which...

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ninewest.com 08 Sep '17, 2pm

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Goal for 2018 Nissan Leaf: double sales of new electric car

Goal for 2018 Nissan Leaf: double sales of new ...

greencarreports.com 08 Sep '17, 3pm

John Voelcker Sep 8, 2017 Follow John Add to circle 2018 Nissan Leaf Enlarge Photo After lavish launch events around the w...

USA Fully Electric Car Sales Up 82% In 2017

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cleantechnica.com 09 Sep '17, 12pm

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greenlivingguy.com 10 Sep '17, 3am

The Green Living Guy, Seth Leitman is a green living expert, celebrity and Editor of the McGraw-Hill, TAB Green Guru Guide...

Well done @SethAJones

Well done @SethAJones

golfdom.com 12 Sep '17, 2pm

Less turf + better turf = better for golf By Seth Jones | September 11, 2017 0 Comments Jared Milner, superintendent at Me...

BMW releases a sportier i3 electric car

inhabitat.com 09 Sep '17, 12pm

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It's National Drive Electric Week! Check out our webinar on affordable used #EVs:

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fresh-energy.org 13 Sep '17, 12am

September 9 – 10 | The Energy Fair Fresh Energy experts will be leading three workshops and Executive Director Michael Nob...

#Win exclusive Cars 3 movie posters at Singapore Discovery Centre

#Win exclusive Cars 3 movie posters at Singapor...

giftout.co 08 Sep '17, 2pm

Tags: #giftout.co,#giftout, #giftoutco, #giftoutsingapore, #giftoutusa, #giftoutmalaysia, #giftoutworldwide, #giftoutsweep...

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gas2.org 10 Sep '17, 11am

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greencarreports.com 07 Sep '17, 11am

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greenlivingguy.com 09 Sep '17, 7am

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It’s easy enough to pinpoint the MSRP for a car, but most calculations use the lowest base price, rather than what most pe...

2017 Hyundai Ioniq Electric Review (CleanTechnica Exclusive)

2017 Hyundai Ioniq Electric Review (CleanTechni...

cleantechnica.com 09 Sep '17, 5pm

The impressive efficiency of the Ioniq does not come at the expense of performance but rather, Hyundai’s engineers program...