27 Aug '17, 10pm

Gas2 Week In Review, August 27: All About Asian Automakers

Gas2 Week In Review, August 27: All About Asian Automakers

The recent elevated profit market in China at 9.6% has led Honda to turn its attentions from its former U.S. focus. A U.S. Honda market gross profit per vehicle of about 4.9% no longer competes with the huge Chinese market. Kotaru Shimizu, general manager for sales at Dongfeng Honda Automobile Co., one of Honda’s two joint ventures in China , acknowledged recently that China does have a high priority within the company. “I think we will likely put more emphasis on listening to Chinese customer voices going forward.” If the conventional wisdom of global resource allocation no longer makes fiscal sense, it is because global automakers are now experiencing the success of the China market. Asian automakers like Honda who have begun to refocus their product to a new Chinese audience will be formulating many strategic product decisions, ones that no longer depend on a U.S. marke...

Full article: http://gas2.org/2017/08/27/gas2-week-review-august-26-asi...

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