16 Aug '17, 1pm

Gas stations aren't a model for electric-car charging: ChargePoint CEO

ebee streelight charging station Enlarge Photo For more than a century, motorists have been accustomed to gas stations, which provide places to stop and fill up a car with fuel, in recent years with larger and larger convenience stores attached. The model is so commonplace, it may mean drivers don't know electric-car charging stations even exist, since they often lack signage or branding. Instead, most charging stations are built into parking lots. Even Tesla has relatively discreet brands on Supercharger stations nestled into various shopping plazas and roadside lots. DON'T MISS: Car buyers have no idea electric-car charging stations even exist For ChargePoint, branding is absolutely a strategy. The CEO of the charging-station company, Pasquale Romano, believes the gas-station model is not the right one for electric-car charging stations. The Wall Street Journal spoke wit...

Full article: http://www.greencarreports.com/news/1112136_gas-stations-...

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