07 Aug '17, 6pm

Best for the bottom line: Sustainable packaging wins customer loyalty

This article is sponsored by Asia Pulp & Paper . Businesses today understand that having a clearly structured and attainable sustainability model is becoming a necessity, and no longer simply a "nice to have." How this takes shape will differ for every company, but ultimately brands understand that sustainability can be a strong value proposition. And for those in the consumer product space, a critical part of committing to sustainability is doing so with the first part of the product the consumer interacts with: packaging. According to new research from the Asia Pulp & Paper Group (APP), more than half of Americans consider packaging waste an environmental issue, and nearly one in three consumers agree they are more likely to shop with a brand that offers products in sustainable packaging over brands that don’t offer such options. While sustainability is not a new convers...

Full article: https://www.greenbiz.com/article/sponsored-better-bottom-...

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