25 Jul '17, 9am

Tips for sustainability-oriented entrepreneurs seeking capital

Build a balanced team to avoid a technology-push approach. Investors are looking for a clearly articulated strategy and plan of attack, not just a cool technology, no matter how defensible or innovative. The ability to execute on that plan is determined by your team. When asked to rank priorities for early-stage investment criteria, cleantech and agtech investors rank "team" above other factors such as product, market and deal economics. Tell stories to communicate the market value of your product. In addition to communicating the broader social or environmental benefits of a product or service, sustainability-oriented entrepreneurs must focus on addressing specific customer needs and pain points. Specific and tangible product stories, augmented by case studies, images and quotes, can help give customers a feel for functionality and benefits. Pitch sustainability as a side...

Full article: https://www.greenbiz.com/article/tips-sustainability-orie...

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