19 Jul '17, 8am

How to Expand CSR Past Your Borders

How to Expand CSR Past Your Borders

What if you woke up tomorrow morning and no one cared about your company’s products or services, but only your reputation? Would your business survive? Many businesses know reputation affects their sales, but how much it influences consumers is what really astounds some executives: Sixty percent of consumers polled by the Reputation Institute buy, recommend, or invest in a company on the basis of perception, while 40 percent do it because of the product. So how does a company eyeing global expansion build credibility with unfamiliar customers? The simple answer is to start a corporate social responsibility (CSR) campaign to bolster the brand. There are so many pieces to this puzzle, though, that the simple answer is never actually simple. To plot your approach, look at how Eastern and Western cultures differ. Western-based companies tend to publicize their social responsib...

Full article: http://www.triplepundit.com/2017/07/expand-csr-past-borders/

Tweets

How CSR execs redefine the future of the workforce

greenbiz.com 19 Jul '17, 11am

The workplace is dramatically changing. A growing cadre of activist employees means CSR and sustainability professionals m...

Target Aligns CSR with UN Sustainable Development Goals

Target Aligns CSR with UN Sustainable Developme...

triplepundit.com 20 Jul '17, 8am

Target recently published its 2016 Corporate Social Responsibility Report , which highlights the progress made with regard...

Six Companies Who Go #Global and Local With #CSR

Six Companies Who Go #Global and Local With #CSR

csrwire.com 23 Jul '17, 2am

What are your reasons for supporting or withholding support from specific companies? Does Corporate Social Responsibility ...

#Singapore to dig up more than 80,000 graves to...

sputniknews.com 18 Jul '17, 10pm

A graveyard estimated to contain some 80,000 corpses will be dug up to make room for the expansion of Singapore's Tengah A...

A remarkable glimpse into early human life on E...

mnn.com 22 Jul '17, 3am

Some of the world's most well-known cave paintings are tens of thousands of years old. Despite humans who lived during the...

The 405-0 vote passing the #ForeverGIBill will ...

stripes.com 25 Jul '17, 12am

WASHINGTON — House lawmakers on Monday unanimously passed a host of changes to veterans’ education benefits that aim to bo...

Değişen bir şey yok: Adım adım "kan haritası" u...

armedforcesjournal.com 20 Jul '17, 6am

Col Peters is right. After all when Islamic States can be carved out of perfectly peaceful nations which got plunged into ...

Ideas for our #GoingGreen competition: some of ...

element14.com 22 Jul '17, 12am

Many people use their time outdoors to get away from technology for a while; this month's Project14 theme, Going Green , c...