17 Jul '17, 7am

How to Build a Business Model on Altruism

How to Build a Business Model on Altruism

glassybaby sells handblown votives and give a donation with every purchase. By Lee Rhodes When I was in the hospital several years ago battling cancer, I was given a beautiful candle that soothed me, imparting hopefulness and peace of mind. The mission of my company was birthed out of that experience, and I wanted to reflect that hope and healing back to my community — and the world — by giving 10 percent of my company’s revenue back to nonprofit organizations. Many businesses have started taking similar approaches, and philanthropy is expected to keep growing in the coming years. Small businesses and major corporations alike are making altruism a goal, going above and beyond to support charities across the globe . Giving back can be a lot harder than it looks, though. I had people constantly telling me that our business model wouldn’t be successful, but this is a time whe...

Full article: http://www.triplepundit.com/2017/07/build-business-model-...

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