13 Jul '17, 2pm

Acquiring Residential Solar Customers To Get More Expensive Before It Gets Cheaper

Acquiring Residential Solar Customers To Get More Expensive Before It Gets Cheaper

Mond expects the market for potential residential solar customers will increase as the overall cost of solar continues to decrease, and consumers begin to be presented with the financial value of solar, which in turn will make customer acquisition even easier. However, “changes to the value proposition through net energy metering (NEM) and rate reform remain risks and could hinder reductions in customer acquisition costs spurred by lower PV costs.” Further, current business changes for the big-name players will come to fruition over the coming years, and the difficulties of shifting sales strategies will dissipate.

Full article: https://cleantechnica.com/2017/07/13/acquiring-residentia...

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