03 Jul '11, 5pm

Google Shows Importance of Climate and Clean Energy Policies Alongside Innovation Investment

The recently released Google/McKinsey clean energy innovation study is a great way to lose a few hours (if, you know, wonky energy analyses are your thing). In it, Google sets out to fill in one of the rather sizable data gaps in energy innovation policy – quantifying the potential return on investment from major technology breakthroughs in clean energy. (I especially recommend the data set and toolkit that Google has made public) For the study , Google hardwired massive (and artificial) cost performance breakthroughs (50%-90% reductions) in major clean energy technologies (e.g. solar, wind, storage, electric vehicles, natural gas, nuclear, etc.) and ran the results through a McKinsey energy dispatch and macro-economic model . In other words – the study creates an artificial scenario of a world where we’ve actually achieved the transformative innovation we believe is possi...

Full article: http://switchboard.nrdc.org/blogs/csteger/google_shows_im...

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