08 Jul '17, 3pm

Facts Versus Feelings Isn't the Way to Think About Communicating Science - DeSmog (blog)

Facts Versus Feelings Isn't the Way to Think About Communicating Science - DeSmog (blog)

By John Cook , George Mason University and Sander van der Linden , University of Cambridge In a world where “post-truth” was 2016’s word of the year , many people are starting to doubt the efficacy of facts. Can science make sense of anti-science and post-truthism? More generally, how can we understand what drives people’s beliefs, decisions and behaviors? Scientists have developed many theories to describe how people process and think about information . Unfortunately, there’s an increasing tendency to see people as creatures whose reasoning mechanisms are largely dependent on a narrow set of processes. For example, one popular theory suggests that if we just communicate more accurate information to people, their behavior will change accordingly. Another suggests that people will reject evidence if it threatens their deeply held cultural worldviews and associated feelings...

Full article: https://www.desmogblog.com/2017/07/08/facts-versus-feelin...

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