26 Jun '17, 6pm

Reports: Tesla-Branded Solar Panels Arrive in Stores

Reports: Tesla-Branded Solar Panels Arrive in Stores

Tesla-branded solar panels have officially arrived in Tesla stores, marking another step in Tesla's ongoing integration with SolarCity. In an SEC filing from March 1, the company stated: "We plan to reduce customer acquisition costs by cutting advertising spend and increasingly selling solar products in Tesla stores." Tesla said it began offering solar products and services "in select stores" as of the first quarter of 2017. GTM visited Tesla showrooms in Santa Monica, San Jose, Palo Alto and Boston in late March, and found few references to solar products and services. Tesla salespeople in several of these locations were aware of the company's solar offerings -- including the forthcoming solar roof -- but there was no sales pitch or process in place. Things have changed. Electrek reported Sunday that "Tesla Solar" displays and actual panels have now been spotted on the We...

Full article: https://www.greentechmedia.com/articles/read/reports-tesl...

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