01 Jul '11, 9pm

SC Johnson Dips Into Tough Concentrates Market With Windex Pouches

SC Johnson Dips Into Tough Concentrates Market With Windex Pouches

S.C. Johnson started testing the waters for concentrated refills today with the launch of Windex Mini, concentrated pouches of its Windex window-cleaning solution. The concentrated Windex formulation , which will at first only be sold online, marks a tentative step into an arena where other companies have floundered. Concentrated cleaners offer huge promise in reduction cost and environmental impacts of the products: Because they're mostly water, selling products that consumers can mix at home can make for big reductions in packaging needs, transportation emissions, shelf space at stores and more. But other companies that have tried to get consumer buy-in with concentrates have struggled to gain traction. Arm & Hammer ended up pulling its concentrated products from the market, while other products, like Ecodiscoveries have been confined to natural, specialty and smaller gr...

Full article: http://www.greenbiz.com/news/2011/07/01/sc-johnson-dips-t...

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environmentalleader.com 05 Jul '11, 1pm

SC Johnson has launched a concentrated Windex refill pouch, in a test designed to challenge American consumers’ resistance...

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