01 Jul '11, 7pm

Give 7-Up to your baby!: via @grist

Hey, whatever else is wrong with our current cultural relationship with sugar water, at least nobody's pushing it as a baby formula alternative anymore, right? This 1956 ad says that 7-Up is "so wholesome" that "lots of mothers" give it to their babies. The company's evidence for this wholesomeness? They list the ingredients, even though they don't have to ! (By the way, we checked and the 1956 formula for 7-Up was much the same, but a little more natural -- lime and lemon oils instead of "flavors," and sugar instead of corn syrup. But, you know, probably a LOT of sugar. The soda did NOT have lithium in it anymore -- that was removed in 1950 -- so at least they weren't recommending it as a baby mood stabilizer.)

Full article: http://www.grist.org/list/2011-07-01-give-7-up-to-your-baby

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