26 Dec '12, 3pm

TXU Energy Has 100,000 Customers on Smartphone Apps: Things are a little different down in Texas. The Lone Sta...

Things are a little different down in Texas. The Lone Star State marches to the beat of its own drummer in many ways. As the most deregulated electricity market in the U.S., retailers in Texas have to fight to win and keep customers. Two of the state’s largest retail electricity providers, Reliant Energy and TXU Energy , launched new smart thermostat programs this past summer to help customers manage their summer AC bills. As Jeff St. John noted at the time, “If it helps the state beat summer peak loads without sky-high power costs or brownouts, all the better.” While Reliant Energy employed EcoFactor, TXU used Comverge’s platform for its iThermostat program. For both utilities, the focus on consumer-facing platforms has been a relative success. TXU reported more than 100,000 downloads of its smartphone app to-date. About 60,000 of those came in the first year of the progr...

Full article: http://www.greentechmedia.com/articles/read/txu-energy-ha...

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