26 Dec '12, 3pm

Doing the Impossible: The Story of Polaroid and the Impossible Project

Doing the Impossible: The Story of Polaroid and the Impossible Project

SX-70 camera/ Lloyd Alter/CC BY 2.0 In his wonderful book INSTANT, the Story of Polaroid , Christopher Bonanos describes a scene in 1970 when Edwin Land, inventor of the Polaroid camera (and the glasses you wear when you watch a movie in 3D) envisioned the future of photography: "…a camera that you would used as often as as your pencil or your eyeglasses. It was going to be effortless, point, shoot, see. Nothing mechanical would come between you and the image you wanted. The gesture would be as simple as… taking a wallet out of your breast pocket, holding it up and, and pressing a button." We all have that now in our smartphones, but then it was not so easy. The Polaroids of the time were messy affairs that created a lot of waste; even Lady Bird Johnson (TreeHugger here ) asked Land to come up with a way of getting rid of the garbage. The SX-70 was the response to the dema...

Full article: http://www.treehugger.com/gadgets/doing-impossible-story-...

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