13 Jun '17, 1pm

How Utilities Can Avoid Complacency and Boost Customer Satisfaction

Steve Ballmer’s first reaction to the Apple iPhone was not his best moment. During a TV appearance in 2007, the then-Microsoft CEO and current owner of the NBA’s Los Angeles Clippers, mocked the market potential of the iPhone. With a $500 price tag and no keyboard, the executive felt comfortable saying that Apple’s latest whiz-bang invention was more sizzle than substance. We all know how that turned out. David Rowan, editor-at-large of Wired U.K., brought up that example at a conference about energy efficiency and the future utility model last year to warn against the perils of ignoring even the oddest-seeming innovation. “Crazy stuff is happening -- mining asteroids, 3-D printing of cars, interacting with machines via virtual reality goggles,” Rowan told the audience at the CLEAResult Energy Forum in Austin, Texas. “How do you stay on top of all these changes? How do you...

Full article: https://www.greentechmedia.com/articles/read/how-utilitie...

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