30 Jun '11, 1pm

Efficiency 2.0: Couponing Your Way to Efficiency

Efficiency 2.0: Couponing Your Way to Efficiency

There are two things people love in this world: getting discounts and helping their kids succeed. In the sphere of residential energy efficiency , these two ideas have been married by Efficiency 2.0 , which offers a rewards program for homeowners who cut their energy use -- and in a few instances, Efficiency 2.0 is using schools to spread the word. The New York City-based company’s Personal Energy Efficiency Rewards Program, or PEER, is involved in about half a dozen pilots, the largest of which is with Commonwealth Edison in Chicago. There is a two-pronged approach of sending out mailings with advice about how you compare to your neighbors and simple ways to cut energy use, along with a more involved website that people can opt in to to earn coupons. “We’re taking a radically different approach,” said Tom Scaramellino, Founder and CEO of Efficiency 2.0. And yet, the basic...

Full article: http://www.greentechmedia.com/articles/read/efficiency-2....

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