29 Jun '11, 4pm

Google’s plan for cleantech world dominance says government policy is essential:

Google set out to discover the effects of technological breakthroughs, and in the process discovered that strong government policies are key to accelerating their penetration into the market. Radical new battery technology and solar panels are great, but regular consumers don’t pick them up unless they're nudged in the right direction. In other words, the internet’s most successful capitalists say that the free market is all well and good, but we really need government regulation. Here are some other things Google discovered in their analysis of cleantech breakthroughs: 1. By 2030, electric cars will have the most profound impact of all clean technologies. Google predicts they could reach 90 percent market saturation if the cost of their batteries falls to $100 per kilowatt-hour. Currently these batteries cost $600 per kWh, according to Google, but some car companies are a...

Full article: http://www.grist.org/list/2011-06-29-google-plots-path-to...

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