29 Jun '11, 2pm

Make-up with Natural Beauty: Mineral make-up is like traditional cosmetics, minus the fillers, lubricants, prese...

Make-up with Natural Beauty: Mineral make-up is like traditional cosmetics, minus the fillers, lubricants, prese...

“Alima is the sum of its parts,” states owner and founder Kate O’Brien. This appreciation of the individual carries through everything the B Corp does. Each employee is essential to make Alima great. Each customer is valued for making the company possible and shaping the future. It all began in 2004 with O’Brien’s concern over the lack of natural cosmetic options for her daughter. She wanted a selection as “gorgeous and varied as in a department store,” but without the fillers and preservatives that are harmful to people and the planet. Her answer: mineral make-up. Mineral make-up is like traditional cosmetics, minus the fillers, lubricants, preservatives and other ingredients some companies add to extend and preserve their products. These fillers are often harmful, to both people and the environment. By relying on naturally preserved ground up minerals, Alima achieves the...

Full article: http://www.care2.com/causes/make-up-with-natural-beauty.html

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