29 Jun '11, 1pm

Green Business: Bulldog: A natural, Fairtrade men's skincare line might sound obvious, but when Simon Duffy and

Green Business: Bulldog: A natural, Fairtrade men's skincare line might sound obvious, but when Simon Duffy and

Imagine that it’s been 15 months since you last drew a salary. You have been reduced to asking your girlfriend for pocket money. Along with a friend, you have poured your life savings into developing a new, entirely natural line of men’s grooming products, the first of its kind anywhere as far as you are aware, but an entirely untested concept which to date has cost around £1.2m of your and your investors’ money to develop. It’s 48 hours until the most important meeting in your life, when buyers at a major supermarket will ultimately decide the fate of that concept. It has taken three days to have mock-ups of the packaging made by hand for an intense, day-long product review, during which you will compete with some of the biggest brands in the business. On the way to your office, after changing tube lines, your business partner turns to you, ashen-faced, and utters these i...

Full article: http://www.theecologist.org/green_green_living/green_busi...

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