29 Jun '11, 1pm

How @Gap Became the Poster Boy for Strategic Stakeholder Engagement #csr

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software . Many companies still consider stakeholder engagement a good idea they’ll consider sometime in the future when they’ll have the time and resources. But for Gap Inc. it became clear about a decade ago, after being targeted several times due to labor violation accusations as well as redwood forest degradation, that not only they have to start interacting with stakeholders, but they also have to do it right. The company then started a journey that made Gap one of the most professional and successful companies when it comes to stakeholder engagement. Their experience is a great example of a strategic approach that provides results, and it also offers valuable lessons for other companies. Actually, every company should review the Gap stakeholder engagement strategy – not just for their stakehol...

Full article: http://www.triplepundit.com/2011/06/gap-became-poster-boy...

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