29 Jun '11, 11am

The Guardian Announces 2011 Sustainability Report

The Guardian Announces 2011 Sustainability Report

While print readership is in decline, old habits for some readers die hard, and GNM is in the difficult position of expanding its already successful web presence, transforming its print editions, and staying profitable: the company lost US$52.7 million (33 million GBP) last fiscal year. A redesign of The Guardian’s weekday print issues are in order as more readers look to the web, not paper. Meanwhile, GNM and its parent owner, the Scott Trust, are diverting more resources to its successful online presence, which is rich in content on just about every imaginable subject including theater, business, travel, inter-generational family relationships, the Balkans, global drought, and pensions. And with a 43 percent increase in web viewership, GNM has moved towards a digital-first policy.

Full article: http://www.triplepundit.com/2011/06/guardian-announces-20...

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