09 May '17, 9am

Don't let the 'big picture' paralyze circular economy projects

A few things will get in the way of making the circular economy and its iterations — such as the New Plastics Economy — a reality, if they are not confronted and overcome. As an increasingly complex world accelerates, and planetary boundaries begin to limit human survival and potential, the corporate world is right to think big and act fast. Unfortunately, vestigial challenges still exist even within forward-thinking companies wishing to implement projects to support circular economy models, for a variety of reasons. First, sustainability professionals face cultural and organizational friction when they try to make change; second, short attention spans in leadership when it comes time to implement may create disconnects; and third, an overly narrow notion of, and obsession with, "scalability" of sustainability initiatives may limit our paths to evolution. Thinking about th...

Full article: https://www.greenbiz.com/article/circular-economy-big-pic...

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