28 Jun '11, 4pm

NAD Recommends Avon Discontinue Use of Photos That Overstate Fair-Trade Benefits of Purchase

The National Advertising Division of the Council of Better Business Bureaus has recommended that TransFair USA, which licenses use of "fair trade" seals, modify the authorized language that accompanies seals provided for personal-care products to make clear that such products may contain only 2-5% fair-trade certified ingredients. The organization has agreed to do so. Separately, NAD has recommended that Avon Products, Inc., which advertises the "mark." body product line, modify its advertising to assure that images used in connection with a fair-trade seal do not overstate the benefits associated with purchasing Avon mark. personal care products that contain certified fair-trade ingredients. The company has agreed to do so. Dr. Bronner's Magic Soaps, the maker of personal-care products and cosmetics that are certified as fair-trade through the Institute for Marketecology ...

Full article: http://www.organicconsumers.org/articles/article_23517.cfm

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