27 Apr '17, 9am

Adidas Walks Ocean Plastic Into New Shoe Lines

Adidas Walks Ocean Plastic Into New Shoe Lines

Adidas says it will manufacture 1 million sneakers from upcycled marine plastic this year. The German athletic gear giant Adidas is a long-running a leader in sustainable clothing , and is taking a closer look at how it can manufacture its popular sneakers more responsibly. The result is a partnership with the Parley for the Oceans initiative, which brings stakeholders together to raise awareness about the surging amount of plastic that is accumulating in the world’s oceans. Adidas says its work with Parley rests on a three-point strategy: avoid the use of virgin plastic, gather plastic waste from the environment when possible, and redesign footwear and apparel so that it is both sustainable and performs better. In a pilot last year, the company made 7,000 pairs of athletic shoes from ocean plastic accumulated near the Maldives, reports Business Insider . Those sold for $2...

Full article: http://www.triplepundit.com/2017/04/another-line-shoes-ma...

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