21 Apr '17, 10am

The 5 weirdest Earth Day pitches of 2017

Like it has done to all good ideas, consumer culture hijacked Earth Day. The first Earth Day was held on April 22, 1970, as a protest using the momentum of the U.S. anti-war movement to illuminate the link between industry, pollution and human health. The second official Earth Day, held in 1990, was meant to challenge growing corporate control over the energy industry and public policy. It spawned the notion of "greenwashing." It also spawned the start of green-is-good marketing campaigns (it came at the end of the go-go, “greed is good” 1980s). Sure, industry is responsible for reducing pollution and ensuring sustainability, but marketers saw in Earth Day a chance to sling more products we didn’t know we needed — leveraging the emotional punch of climate change and endangered species to reach into our hearts and wallets. Continuing our tradition of years past , here is a ...

Full article: https://www.greenbiz.com/article/5-weirdest-earth-day-pit...

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