27 Jun '11, 4pm

Seth Godin on the marketing of global warming

Seth Godin on the marketing of global warming

is an entrepreneur, long time blogger, author, noted speaker, big thinker, and all-around marketing guru. He born in Mount Vernon, New York and graduated from Tufts University in 1979 with a degree in computer science and philosophy. He got an MBA in marketing from Stanford Business School while working as a brand manager for a software firm. In 1986 he started up a book packaging company out of his NYC studio apartment. A few years later he sold the business to his employees to work exclusively on Yoyodyne, an internet marketing firm he started with entrepreneur Mark Hurst. In 1998 he sold Yoyodyne to Yahoo! for $30 million.

Full article: http://www.mnn.com/lifestyle/arts-culture/blogs/seth-godi...

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