27 Jun '11, 3pm

Silk Soymilk Trying to Rebuild Image with Organic Purchasers: Dean Foods was heavily criticized in 2009 for swit...

The Silk brand, which produces soy, coconut and almond "milks", is adding a new angle to its green marketing that it hopes will help it recuperate from the bad press it received in 2009. The company, which is owned by the largest dairy company in the US, Dean Foods, announced that all its products have been officially verified by the Non-GMO Project. The Non-GMO Project is a non-profit collaboration of manufacturers, retailers, distributors, farmers, seed companies and consumers that is dedicated to "ensuring the sustained availability of non-GMO food and beverage choices." Dean Foods was heavily criticized in 2009 for switching from organic to conventional soy beans without clearly labeling it with different packaging. For many years, Silk soymilk was certified organic. In 2009, they introduced a "natural" line - the soymilk was made from conventionally grown soybeans (wh...

Full article: http://www.sustainablebusiness.com/index.cfm/go/news.disp...

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