27 Jun '11, 3pm

Framework for Sustainable Business Plans Released

Recognize the Opportunity: Analyze the root causes of existing core business challenges to uncover underlying societal problems that, if addressed, may lead to new sources of competitive advantage. Recalibrate Your Radar: Pinpoint the optimal role the company can play in helping to address those issues by expanding internal and external networks to tap into trends and by improving the company’s ability to screen ideas based on need, uniqueness, strategic fit, and core competencies. Research, Develop, Repeat: Plan and manage sustainable value creation initiatives as R&D projects and subject them to the same rigor as any corporate initiative, and be prepared for failure. Rewire the Organization: Embed new governance structures, communications, incentives, and metrics across the organization to sustain new behaviors and attitudes. Reinforce the Value: CEOs will need to assume...

Full article: http://www.environmentalleader.com/2011/06/27/framework-f...

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