Wildbook: a social network for wildlife
Dr. Berger-Wolf envisions a social network that will continue to harness the power of citizen science to help conserve wildlife at a global scale. “Ideally, Wildbook will be the system of choice, like Facebook, for scientists and conservation managers, as well as the general public, to study and protect entire species or regions, at the planetary scale but at the resolution of an individual animal. A system like Wildbook allows anybody to engage with wildlife, creating a sense of ownership, making it personal. By taking a picture you can learn about the giraffe you are seeing either in the wild or at the zoo. Or follow an animal’s story through the images that others have taken. A living breathing social data fabric with an animal at the center”.