27 Jun '11, 12pm

Hunter Lovins Sees Business Benefits of Climate Change Adaptation

Hunter Lovins Sees Business Benefits of Climate Change Adaptation

Among the speakers at the BaseCamp SRI conference held last week in New York was Hunter Lovins, the president and founder of Natural Capitalism Solutions (NCS), an environmental advocacy and consulting organization. Lovins is also the author of Natural Capitalism and the recently published sequel, Climate Capitalism . Lovins set aside sometime during the conference to talk, often humorously and always in great detail, with SocialFunds.com about the new book, the work of NCS, and the business opportunities waiting to be seized in response to the challenges presented by climate change. "Climate Capitalism argues that even if you're a profit-maximizing capitalist who believes climate change is a hoax, you'll do exactly what you'd do if you were scared to death about climate change, because we know how to solve it at a profit," Lovins said. "You don't have to believe in the pr...

Full article: http://www.greenbiz.com/blog/2011/06/27/hunter-lovins-see...

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